We primarily use personal data that you provide to us market, sell, license and deliver our Products or services to you, as described above, or to maintain, customize and add new resources and products and services that may be of interest to you, to enable you to participate in Site services such as the Reflection Software Community, and to allow communication and interaction between you and Reflection Software. In addition, we will share the personal data we collect from you under the following circumstances:
b. Asset/Equity Transfers. If we become involved in a merger, acquisition or other transaction involving the sale of some or all of Reflection Software’s assets or equity, information on customers and Site users, including personal data collected from you through your use of the Site and its services, could be included in the transferred assets, subject to applicable law. Users of the Site will be notified via a prominent notice on the Site prior to a change of ownership or control that would involve a transfer of your information held by us, subject to applicable law, including any statutory periods restricting disclosure.
d. Marketing Purposes. We will occasionally use your personal data for our own marketing purposes, subject to applicable law, and subject to your clearly indicated right to opt-out of receiving any such communications from us. If you are a resident of the European Union, we will require your express consent in order to be able to send your marketing-related communications. See the expanded Marketing section below.
e. Usage Data. We may share Usage Data and other aggregated, anonymized information that shows patterns, trends, preferences, and other collective characteristics of our customers and Site users, with third parties. Disclosure of this information helps us and our marketing partners evaluate and tailor our communications, advertisements, services and general business practices to the needs of our Users.
f. Public Authorities. We may disclose your personal data in response to lawful requests by public authorities, including to meet national security or enforcement requirements.