--- title: Goodwill U Training Platform description: Goodwill®U was designed to provide consistent training across the Goodwill movement and streamline the associate learning and development process. --- # Goodwill®U ![Changing Lives through the Power of Work](https://www.reflectionsoftware.com/hs-fs/hubfs/eLearning%20Demos/Microsites%20-%20Client%20Specific/Goodwill%20U%20Microsite/images/GoodwillU-Tagline.png?width=900&name=GoodwillU-Tagline.png) #### Proven to Align Workforce Development, Donated Goods Revenue Results & Leadership Development while Raising Retention Rates and Increasing Sales Goodwill®U was designed with the objective to provide consistent training across the Goodwill movement and streamline the associate learning and development process. It more quickly increases both functional and soft skills and imparts confidence to perform all daily job tasks. Additionally, management benefit goals were met with the ability to easily assign training, automate workflows and measure results. Success was achieved incorporating existing Manasota elearning content into Reflection Software’s LMS engine, Cognition. ***“Building a strong learning culture is foundational to producing world-class results.”*** **Donn Githens** - President & CEO, *Goodwill Manasota* ![RS and GU 2 tranparent](https://www.reflectionsoftware.com/hs-fs/hubfs/eLearning%20Demos/Microsites%20-%20Client%20Specific/Goodwill%20U%20Microsite/images/RS%20and%20GU%202%20tranparent.png?width=600&name=RS%20and%20GU%202%20tranparent.png "RS and GU 2 tranparent") # Learning Management ** ### PERSONALIZED DEVELOPMENT PLANS Goodwill®U's powerful and flexible assignment engine uses demographic data to automatically deliver a tailored Development Plan to each user. ** ### ALL OF YOUR TRAINING IN ONE PLACE Capture all of the learning that goes on in your organization. Any type of content can be assigned and tracked including eLearning, videos, training checklists, SOPs, classroom training and mentoring sessions. ** ### COMPLIANCE MADE SIMPLE Stay on top of compliance certifications with secure digital acknowledgement. Store signed documents inside Goodwill®U's secure document archive. Run real-time reports to review acknowledgement records. ** ### REPORTING FOR ALL Your managers in the field need detail. Upper management needs the big picture. Goodwill®U's flexible reporting engine allows you to provide both roll-up summary and line-by-line detail, targeted directly to the users who need it. [![SEE FEATURES](https://no-cache.hubspot.com/cta/default/462737/1cc3428d-f038-46ed-9faf-70ff7122a245.png)](https://cta-redirect.hubspot.com/cta/redirect/462737/1cc3428d-f038-46ed-9faf-70ff7122a245) ![dev plan](https://www.reflectionsoftware.com/hs-fs/hubfs/eLearning%20Demos/Microsites%20-%20Client%20Specific/Goodwill%20U%20Microsite/images/dev%20plan.png?width=1002&name=dev%20plan.png "dev plan") ### Elevate Your Training Cognition is a dynamic platform designed for onboarding, training and developing your talent. Its flexibility makes deploying blended learning paths that can include eLearning modules, videos, tests, digital signoffs, and on the job training checklists a breeze. Customizable reporting allows administrators and managers alike access the data necessary to hold students accountable for their training. [![all.png](https://cdn2.hubspot.net/hub/685080/hubfs/IMG-TurboSodium/Sodium%20v2/case%20study/all.png?width=29&height=37&name=all.png) All ](https://www.reflectionsoftware.com/goodwill-u#) [![all.png](https://cdn2.hubspot.net/hub/685080/hubfs/IMG-TurboSodium/Sodium%20v2/case%20study/all.png?width=29&height=37&name=all.png) Course Library ](https://www.reflectionsoftware.com/goodwill-u#) [![all.png](https://cdn2.hubspot.net/hub/685080/hubfs/IMG-TurboSodium/Sodium%20v2/case%20study/all.png?width=29&height=37&name=all.png) Co-development ](https://www.reflectionsoftware.com/goodwill-u#) # Course Catalog Goodwill®U is comprised of a robust library for online delivery, including Donated Goods Operation, Workforce Development Skills, New Hire Onboarding, and Leadership Development. [![

SEE COURSE CATALOGUE

](https://no-cache.hubspot.com/cta/default/462737/interactive-208788382500.png) ](https://www.reflectionsoftware.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJH2FB%2FX1dwCxgodWTPKKPqdVkjZtrukbCpoSag6GMadjKLZihyl8ahg0KNoXfff0aIGi3jQys5bSUQGrShBz0ovTSAlvOQU1rskgA0JNFt%2BY2uGPyJybuWeEgy%2BLWuqMM8H7XVPGDjGAskd9JfJguDsIGekOyaqiW2%2FghMXtGEnPG8oV0hlQbL3%2BnRTsniBK1D8OnxA75xSVSYlkh1HQLu0yFIyNDQN6X90xi%2FCvA%3D&webInteractiveContentId=208788382500&portalId=462737) # Co-Development Co-Development is a proven approach to developing custom quality content while sharing in the costs across multiple partners. Goodwill®U has a unique opportunity to design, develop, and deploy content that YOU need for continued success.  All members of Goodwill®U are invited to collaborate with Reflection Software and Manasota on Goodwill®U. [![RS-icon-60px](https://www.reflectionsoftware.com/hubfs/RS%20Logos/RS-icon-60px.png) Interactive Video Scenarios Step into real-world decisions and see the outcomes—without the risk. Learners experience interactive storytelling where thy choose their own path, reflect on the results, and build confidence. ](https://www.reflectionsoftware.com/hubfs/eLearning%20Demos/RS%20Portfolio/files/DISC-Model/index.html) [![RS-icon-60px](https://www.reflectionsoftware.com/hubfs/RS%20Logos/RS-icon-60px.png) Customer Sales Scenario Practice real sales scenarios with interactive, conversation-based training. Custom remediation and guided tips to help build product knowledge and boost confidence. ](https://www.reflectionsoftware.com/hubfs/eLearning%20Demos/RS%20Portfolio/files/CustServScenario/index.html) [![RS-icon-60px](https://www.reflectionsoftware.com/hubfs/RS%20Logos/RS-icon-60px.png) Learning On The Go Get the right info, right when you need it. Mobile-friendly training - whether video or PDF - deliver fast. focused guidance you can use on the floor, in the moment, to learn or refresh skills with total confidence. ](https://www.reflectionsoftware.com/hubfs/eLearning%20Demos/RS%20Portfolio/files/Video/JustInTime/index.html) [![RS-icon-60px](https://www.reflectionsoftware.com/hubfs/RS%20Logos/RS-icon-60px.png) Shrink Prevention Retail support is critical to success. This module details the security measures in place to prevent shrink. ](https://vimeo.com/336180195) [![RS-icon-60px](https://www.reflectionsoftware.com/hubfs/RS%20Logos/RS-icon-60px.png) Preventing Harassment Preventing Harassment in the workplace is critical today. ](https://www.reflectionsoftware.com/hubfs/eLearning%20Demos/Microsites%20-%20Client%20Specific/Goodwill%20U%20Microsite/videos/prev-harassment-video/index.html) [![RS-icon-60px](https://www.reflectionsoftware.com/hubfs/RS%20Logos/RS-icon-60px.png) Leadership Communication Leadership begins with Communication. ](https://www.reflectionsoftware.com/hubfs/eLearning%20Demos/Microsites%20-%20Client%20Specific/Goodwill%20U%20Microsite/videos/leadership-video/index.html) # ADDITIONAL FEATURES The Cognition Learning & Development Platform brings together four integrated suites designed to support learning, performance, and long-term workforce growth. From flexible training delivery and ongoing coaching conversations to talent insights and progressive development, the platform creates a connected experience that aligns employee growth with business needs. Each suite can stand alone or work together—offering a scalable foundation that organizations can explore and expand as their needs evolve. [Learning Management](https://www.reflectionsoftware.com/lms-features) [Talent Management & Succession Planning](https://www.reflectionsoftware.com/talent-management-features) [Performance Management ](https://www.reflectionsoftware.com/performance-management-features) [Progressive Development](https://www.reflectionsoftware.com/progressive-development) ![Screenshot 2026-04-14 161532](https://www.reflectionsoftware.com/hs-fs/hubfs/Screenshot%202026-04-14%20161532.png?width=1108&name=Screenshot%202026-04-14%20161532.png "Screenshot 2026-04-14 161532") ![Proven Results-1](https://www.reflectionsoftware.com/hs-fs/hubfs/Web%20Assets%202019/eLearning/Proven%20Results-1.png?width=400&name=Proven%20Results-1.png "Proven Results-1") ## Measurable Results (ROI) - With the support of Goodwill®U, the percentage of Goodwill Manasota team members who are now certified as **Role Model Workers** (completing a 6 month core learning, functional training, and workforce development program) has increased from **24% to 47% since 2014**. This increase is accomplished by the consistency, accessibility, and accountability that comes with using our Leaning Management System. - With the rise of certified Role Model Workers reaching **47%**, Goodwill Manasota has been able to achieve an **increase in Sales per Labor Hour from $37.69 to $43.53 since 2015**. - **Total annual retention** for those who obtain a Role Mode Worker Certification at **83%**, up from **40%** for the company as a whole. - Tenure for a certified Role Model Worker team member is **5.7 years**, while the tenure for a non-certified team member is only **2.1 years**. - **90%** **of annual promotions** are certified Role Model Workers. *Data collected over a 4-year period # Ready to Learn More? ## Find out how Goodwill®U you can help your organization. Join our collaborative movement and see how Goodwill®U can help you drive your donated goods business and the Goodwill mission. To get in touch, fill out this form or contact Mike Spingola at: [773-551-0956](tel:773-551-0956) [mike.spingola@reflectionsoftware.com](mailto:mike.spingola@reflectionsoftware.com) ### Get in Touch - [**](https://www.facebook.com/Reflection-Software-501192376627194/) - [**](https://twitter.com/ReflectionSoftw) - [**](https://www.linkedin.com/company/reflection-software/) All Rights Reserved. [reflectionsoftware.com](https://www.reflectionsoftware.com/) © 2026 **